Building Sports for the next generation of athletes and fans
The Founder of Fit Sports Group
Morgan Gilliam is the founder of Fit Sports Group and a lifelong builder in the sports world. For over 20 years, he has worked across sports operations, entrepreneurship, and technology—helping create better experiences for athletes, families, and organizations.
With expertise in facility management, live event execution, and sports technology, Morgan leads Fit Sports Group with a clear purpose: bringing the sports industry forward through innovative events, modern facilities, and AI-powered platforms designed for the future.
Fit Sports Group is a modern sports company built for where the industry is headed—not where it’s been.
Today’s sports landscape is evolving fast: athlete expectations are higher, families want better experiences, venues are under pressure to operate more efficiently, and organizations are being asked to do more with less. Yet much of the industry is still run on outdated systems, legacy processes, and slow-moving decision cycles.
Projects 2026
Infrastructure
Utahs #1 Parent and Player Membership for Competitive Soccer
Unlock your potential and dominate the field with elite physical and mental training, guidance by age and a full roadmap for parents.
Thesoccerplatform.com
Technology
PostGame.ai — Own the Future of Athlete Mental Performance
25% Ownership in Postgame - Millions of youth athletes lack tools to build focus, resilience, and confidence. PostGame.ai is the first AI-driven sports mental coach.
Facilities
Public-Private Partnership Sports Dome:
A $4M Sports Dome project in partnership with Utah Valley University (UVU). To date, $2M grant in funding has been ear marked, with the remaining capital targeted for closure by Q3 2026
Partnerships
Initial Partnership with NIL Agency
Building long term partnerships with growing sports groups, ownership groups, agencies and more. Alignment to provide a better opportunity to our entities and athletes.
Acquisition
Established club, league and recreation group with over 4000 athletes.
With over 25 years the league offers young athletes the chance to discover soccer at an affordable fee. Building athletes and fans from the base.
Our
Solutions
Strategy
Fit Sports Group operates a portfolio strategy: launch high-margin sports experiences, productize what works into scalable platforms, and expand through partnerships and athlete-led distribution.
Execution
We execute through disciplined rollout cycles—pilot programs, performance tracking, operational playbooks, and scalable distribution through partners and community.
Services
We deliver modern sports services across events, facilities, athlete development, and performance technology—built to drive better outcomes and scalable growth.
Client Testimonials
A few words from our clients.
All the athletes absolutely love their bags, the design, the minimalist style and how quick you could turn them around for our group.
Dallin
UA Club
Your programs and management grew our facility numbers beyond expectations. Thank you for the care and time to work with us
Noah
Utah Facility
"I got a full ride to a top 25 school and played keeper as a starter for 3 years because of your keeper training at your top notch facility.
Chelsea
D1 College Soccer Players
Our Clients
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